Call centres can simultaneously receive delivery orders for multiple restaurants that are not necessarily united by the same concept. For example, a single call centre can take delivery requests for a pizzeria, sushi bar, and fast food restaurant. Each of these venues can have its own menu and price policy, as well as a separate phone number: this is convenient both for business development and for customers.
In addition to delivery orders coming from different restaurants, the delivery centre can also receive calls from phone numbers linked to different advertising media. For example, if you want to assess the efficiency of ads placed in partner venues, you can print one phone number on these ads and a use a different number for outdoor advertising — to be able to separate the influx of customers from these two promotion campaigns.
Each of the phone numbers can work through a separate PBX. Thanks to the MultiPhone feature, customer orders coming through different PBX systems can be received at a single, centralised phone number. The source of the request will appear on the operator's screen, and the menu — to which this specific phone number is linked — will open automatically. This way, the operator works directly with the menu and prices advertised to the customer on a given website or offline commercial, which facilitates order-taking and prevents any mix-ups.